2013
09.04

Back in the day people didn’t have the luxury of a business name generator. Yes indeed, they had to come up with the names themselves. Some companies have been around for so long that some people don’t understand where the name has come from, or perhaps the name had changed multiple times over the years. With business names, there has to be reasoning behind them, right?

Some are just so bizarre that it has you questioning where the name comes from. But maybe that’s the point.

Clarence Saunders was the founder of Piggly Wiggly, the grocery store. We all probably had that moment when we first learned as a child that someone named a grocery store Piggly Wiggly and giggled. It’s a name that makes you laugh, and a name that makes you wonder “why?” Saunders, however, created a mystery surrounding the name. He was reluctant to explain the origin of the name, but one story is based around when he saw a few little pigs struggling to get under a fence from his train window. That is when he claims the rhyming name occurred to him.

Someone posed the question why he had chosen such an unusual name and his reply was, “So people will ask that very question.” He knew that an ambiguous name would create attention and be something that people would talk about, and better yet, remember.

Business name ideas aren’t the easiest things to come up with, sometimes you need inspiration like piggies in a fence. But not only do you want your name to be remembered, you also want it to represent you. What Piggly or Wiggly has to do with groceries, we have no idea, but the name is fun and represents Saunders as the innovative and colorful person he was.

Business names shouldn’t discourage you, that’s what a company name generator is for! We’ll help you come up with a name that will surely be remembered.

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